+49 15201683820 andreas@welschworks.com

Competence Profile

Andreas brings Head, Hand and Heart together. Analytical, energetic and energizing, hands-on, down-to-earth, very experienced, yet approachable, results driven, an authentic natural connector who brings people together and raises the bar. He has excellent Marketing, Commercial and Leadership acumen. Andreas is the ideal choice to drive complex multi-functional projects or to assume leadership roles on functional, country or international level.

+ 30 years of Consumer Packed Goods (CPG/FMCG) experience with blue chip companies and start-ups in a variety of business situations from high growth to turn-around and restructuring

  • Your benefit: Andreas quickly understands a situation, identifies the key issues and develops and implements solutions that work based on a highly versatile tool-box.

Operated in more than 30 countries on all continents in context of German, American and British company cultures in a variety of ownership structures.

  • Your benefit: With an international pedigree second to none Andreas has a high sensitivity for ‘the jaws of culture’ and the ability to deliver results in a variety of situations. He is especially effective in bringing diverse and multi-cultural teams together, and is used to work effectively across multiple regions and time-zones.

Operated in local, regional and central senior Marketing and Commercial roles e.g. as Marketing Director, Regional Marketing Director, Chief Brand & Innovation Officer, Category Director, Strategic Business Unit Director, General Manager, Regional Director, VP International and Chief Commercial Officer.

  • Your benefit: Understands the potential ‘tensions’ between central functions and local business units depending on the development level of the respective business model and is able to get people ‘on the same page’. Able to communicate and influence on all management levels.

Technically rooted in Marketing Andreas has built and led large sales organizations and executed price increase projects, market entries (own teams and distributors) and year-end negotiations. He developed a forensic ability to analyze and manage P&Ls – gross margin improvement is one of his hobby horses – and grew into a dynamic business leader who has directed all functions including Finance, Supply Chain, HR and Operations – and seen what great looks like.

  • Your benefit: Able to grasp complex situations, lead multi-functional teams, be a respected sparring partner and challenger to all functions and bring them together for a great result.