+49 15201683820 andreas@welschworks.com

Welcome to your solution

Consumer Goods Experts Delivering Real Results Worldwide

      • Delivering Real Results instead of just Proposals

      • Interim Management and Project Implementation

      • Expertise

        – Consumer Goods (+30 years, > 50 categories)
        – Multi-National (> 30 countries)
        – Multi-Functional (General Management, Marketing, Sales, Finance, Supply Chain)
        – Operating the Matrix (HQ and Country/Regional Roles)

Photo: Thomas E. Wunsch

Your business situation

You need real results fast


Your team has the technical knowledge


Your project has no clear owner or you don’t have the right internal resource at the moment


You don’t want another consultant


You want someone who can connect people, provide overall leadership, identify the key issues, and develop and implement a viable action plan

Photo: Thomas E. Wunsch

Focus on implementation and follow-through until the job is done.


    • A direct, hands-on, and versatile approach based on long operating experience.


    • Forward-looking with high energy and a sense of urgency. Accountable for a business solution with an implementation plan.

Action biased

    • Developing and implementing action plans with clear job tickets that produce a change in the real world.


    • Globally mobile with operating experience in more than 30 countries including US, Canada, China, Japan, Korea, Taiwan, South-East-Asia, Australia / New Zealand, India, UAE, Mexico, Brazil, Chile, Caribbean and most European Countries with special expertise in Germany/Austria, UK/Ireland, BeNeLux, France and Nordics.


    • Day rate depending on project volume plus expenses as required.

Competence Profile

Consumer Goods


+ 30 years of Consumer Packed Goods (CPG/FMCG) experience with blue chip companies and start-ups in a variety of business situations from high growth to turn-around and restructuring


  • Your benefit: Andreas quickly understands a situation, identifies the key issues, and develops and implements solutions that work based on a highly versatile tool-box.



Operated in more than 30 countries on all continents in context of German, American and British company cultures in a variety of ownership structures.


  • Your benefit: With an international pedigree second to none Andreas has a high sensitivity for ‘the jaws of culture’ and the ability to deliver results in a variety of situations. He is especially effective in bringing diverse and multi-cultural teams together, and is used to work effectively across multiple regions and time-zones.



Technically rooted in Marketing Andreas has built and led large sales organizations and executed price increase projects, market entries (own teams and distributors) and year-end negotiations. He developed a forensic ability to analyze and manage P&Ls – gross margin improvement is one of his hobby horses – and grew into a dynamic business leader who has directed all functions including Finance, Supply Chain, HR and Operations – and seen what great looks like.


  • Your benefit: Able to grasp complex situations, lead multi-functional teams, be a respected sparring partner and challenger to all functions and bring them together for a great result.

Operating the Matrix


Operated in local, regional and central senior Marketing and Commercial roles e.g. as Marketing Director, Regional Marketing Director, Chief Brand & Innovation Officer, Category Director, Strategic Business Unit Director, General Manager, Regional Director, VP International and Chief Commercial Officer.


  • Your benefit: Understands the potential ‘tensions’ between central functions and local business units depending on the development level of the respective business model, and is able to get people ‘on the same page’. Able to communicate and influence on all management levels.

Available to implement specific projects or as interim cover for vacant roles. For example:

Delivering Complex Projects

– Multi-Country / Multi-Functional across all functional areas

– Growth Acceleration

– Business Integration (pre / post merger)

– Market Entry (diligence / planning / execution)

– Business Turnaround

– Internationalization (Brand and Business)

– Portfolio Optimization

– Go-to-market strategies

– Price Increase

– International Supply Chain

Interim Management

Senior Commercial Roles with full Business Responsibility

– General Manager, Regional Director, Head of International

– CEO in Small & Midsized Companies and Start-Ups

– Chief Commercial Officer

Senior Functional Leadership Roles

– Strategic Business Unit Director

– Chief Marketing Officer

– Chief Innovation Director

– Commercial Director, Marketing Director, Sales Director

Andreas Welsch

combining head, hands and heart


He has excellent Marketing, Commercial, and Leadership acumen.

Andreas is the ideal choice to drive complex multi-functional projects or to assume leadership roles on the functional, country, or international level.

Photo: Thomas E. Wunsch

Key Expreriences

Since 2022 | self-employed at WelschWorks

Projects delivered

– Two International Supply Chain projects for a European Retailer (shifting suppliers to a central warehouse; establishing various new cross-country delivery ways for c. 4500 SKUs) with significant savings and double-digit million turnover

– Operating buyer for Germany (ad interim) for a Pet Supplies Retailer

– Developed a European Strategic Procurement Strategy for a large retailer for two of their largest suppliers leading to significantly better conditions in the following annual negotiations

– Benchmarking of triple-net-prices across multiple suppliers and countries identifying substantial saving opportunities

2019 - 2022 | Ocean Spray

VP International

2016 - 2019 | Kind Snacks

Head of International

2014 - 2016 | Innocent

Director Northern Europe

2009 - 2014 | Iglo / Nomad Foods

Chief Brand & Innovation Officer

Director Emerging Markets / GM Benelux

2004 - 2009 | Henkel GmbH

Global Business Unit Director

GM Germany/Switzerland

2000 - 2003 | Wella GmbH

Director Asia/Pacific
VP Marketing Asia Pacific/Latam

1993 - 2000 | Reckitt Benckiser

Global Business Unit Director
Area Manager Balkans /Marketing Director Germany

1988 - 1993 | Procter & Gamble



Photo: Thomas E. Wunsch